Fabric Fitness — Push it to the limit

Social media campaign · 2026 · Fabric Fitness

A three-post Instagram campaign, photoshoot, film and billboard, inspired by the retro mood of Vice City, offering two weeks of free training during the eagerly awaited launch of Rockstar’s new game.

The project

Push it to the limit.

From 13 to 27 November 2026, during the launch period of Rockstar’s new game, Fabric Fitness offers two weeks of 100% free training to every new member. Korner designed a three-post Instagram campaign: a photoshoot, a 20-second film and a billboard, shot in the Corminboeuf gym.

The challenge

Stop the thumb within seconds.

On social media, a gym offer gets lost quickly. It needed an instantly recognisable image that holds attention to the end, then makes people want to walk in.

The imagery

One gym, another era.

Inspired by the retro mood of Vice City, the film uses pink tones, a Vice City tank top and looks to camera, shot in the real Fabric Fitness gym. Sound effects were recreated to evoke the Vice City radio, a gaming icon for years.

Production

Client: Fabric Fitness Sàrl. Production and postproduction: Korner Studio Sàrl.