Fabric Fitness — World Cups video campaign in Fribourg
World Cups campaign · 2026 · Fabric Fitness
Promoting Fabric Fitness during the World Cups by bringing together sport, collective energy and personal development.
The brief
Connect training to major sporting moments.
Fabric Fitness in Corminboeuf near Fribourg wanted to link its annual offer to the energy of the 2026 ice hockey and football World Cups. The regional campaign was intended for social media, the web and conferences.
How can a gym film carry the emotion of watching a match together?
The approach
Bring the World Cups into the gym.
The film begins with people training at Fabric. Ice hockey and football codes then appear in the same space. The gym becomes a place where individual effort, play and shared excitement meet.
Begin with the Fabric experience.
The opening gives space to people, equipment and movement. The campaign remains rooted in the gym and individual progress even as it borrows energy from the competitions.
Bring two sports into the same frame.
A football shirt and ice hockey goalie gear appear among the fitness equipment. That contrast communicates the idea faster than an explanation: major matches enter the gym’s everyday setting.
Show energy shared with others.
The group’s reactions and popcorn borrow the language of watching a match together. The film connects training with the pleasure of shared sport instead of remaining a sequence of exercises.
How it was made
Stage the campaign in the client’s own space.
Direction, casting, cinematography and editing bring gym members and characters inspired by the two competitions together. Fabric remains recognisable while costumes, props and reactions shift the mood towards a match.
Inside the gym, behind the camera.
These photographs show the set at Fabric Fitness: pink lighting, camera moves, takes with the participants and the group moments that give the film its energy.
The finished film
A 25-second film and its short formats.
The campaign connects Fabric Fitness’s annual offer with collective sporting energy. Delivered with short formats, the film ran on Instagram, Facebook, LinkedIn and YouTube. Two weeks of pre-production and two shoot days. Fabric Fitness has worked with our team since 2023: before this campaign, we made the Garage & Office films (2024) and “Retour aux sources” (2025) for the gym.
Credits
Production
Client: Fabric Fitness Sàrl.
Production: Korner Studio Sàrl.
Co-direction & production: Nathalie Peters.
Image & set
Co-direction & cinematography: Jacob Muller.
Gaffer: Benjamin Martin.
1st AC: Gregory Dos Santos.
Dolly grip: Numa Audet.
Sound, editing & cast
Sound: Julian Decamps.
Editing: Korner Studio.
Cast: Caroline & Raphael, Laetitia & Anoryan, Matthew & Xavier.
Campaign
Regional 2026 campaign built around the hockey and football World Cups.